Business
Business Hierarchy of Needs
Wherever there is one or more humans, a hierarchy of needs is at play. It doesn’t matter if the entity is a single human, a business, a corporation, a school or even a social club, the hierarchy is essentially the same. At the base level is survival. For humans this means food and shelter. For…
Read MoreUnderstanding Human Behaviour and Motivation
The 8 Levels of Human Potential – Spiral Dynamics As a kid growing up I thought life was just dished up to us as it was and we had very little, or even no control over it at all. A sort of predetermined ‘Fate’ as it were. Then I discovered Personal Development and within 12…
Read MoreThe New Model of Leadership
Background Early in my coaching journey, I was taught about Clare Graves Spiral Dynamics model. At the time I only had a rudimentary understanding, but enough to be a powerful marketing tool, helping me understand the colours and language to use with each new client avatar. Over the following years as I sat in front…
Read MoreWhat to do with a Problem Employee
Do you have a ‘Problem Employee’ in your business or organisation? Every single business wants to be able to measure their financial returns against any and every investment they make. Including it’s employees. So what to do when you have a ‘problem employee’? The Cost of Doing Nothing Before we discuss the solution, we’re first…
Read MorePublic Speaking Hand Gestures
Virginia Satir was a family therapist and a master of communication. These five subtle, yet incredibly powerful unspoken communication hand gestures, are a surprisingly impactful way to enhance your Public Speaking presentations. The following video will teach you how to inspire, challenge and emotionally control your audience with the simple addition of 5 basic hand…
Read MoreHOW TO WRITE KILLER HEADLINES – THE START OF ALL GOOD MARKETING
Before you can market to anyone you MUST first grab their attention. Consider that people are already reaching for the bin (or the delete button on an email) the moment they have your marketing in their grasp. Flyers that get delivered in mailboxes right across the planet are moments from the recycle bin. Straight from…
Read MoreTHE 2015 SMALL BUSINESS FESTIVAL BY THE STATE GOVERNMENT OF VICTORIA, RED HOT PEPPER AND 7 STEP MARKETING
Hello Inspiring Business Owner, As a regular host for the yearly SBFV (Small Business Festival of Victoria), we are again hosting a great range of events across multiple Melbourne suburbs from the CBD to Monash and as far south as Frankston this year. As part of our mission to “Empower the Success Rate of Small…
Read MoreMAKING MARKETING WORK – THE CTA OR CALL TO ACTION
If your marketing has no CTA, it’s not marketing. At best it’s branding. A CTA or ‘Call To Action’ is a marketing term that describes the action of making a request. Even a headline is a CTA because it’s Call to Action is a request to the audience to read the article. There are easy…
Read MoreIT’S OFFICIAL, SIZE DOESN’T MATTER!
In a great move forward for small businesses and the environment, one of many benefits in the federal budget this 2015/16 financial year, is a single standardised 66 cent per km car claim amount. On the 12th of May 2015, the Australian 2015 / 2016 Federal Budget was announced. This new Federal Budget includes many…
Read MoreHAPPY NEW YEAR AND YEARLY BUSINESS GOAL PLANNING SORTED
Did you notice we’re already half way through the first month of 2015! What does that mean for you the business owner? If you’re still in your planning phase, you definitely need help!! So I’ve put together for you the first gift for the year… A yearly business planner. Hopefully you’ve got a detailed success strategy planned out…
Read MoreDO YOU WANT TO BE A MILLIONAIRE OR A BILLIONAIRE? – RESPONSIBILITY
Only by taking 100% responsibility for our results, can we be 100% successful. Responsibility is at the heart of success. Success is the result of what you commit to at 100%, regardless of circumstance or situation. An excuse is not a result, it is something less than 100% responsibility. Know also that blame is not…
Read MoreARE YOU SCARING AWAY YOUR CUSTOMERS?
An interesting phenomenon is occurring in the small business world (and even the big business world some times), where we make it HARD for prospective clients to buy from us… and most of the time,we don’t even realise we’re doing it! Consider for a moment you ask your clients to be responsible for contacting you…
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