Business

Understanding Human Behaviour and Motivation


The 8 Levels of Human Potential – Spiral Dynamics As a kid growing up I thought life was just dished up to us as it was and we had very little, or even no control over it at all. A sort of predetermined ‘Fate’ as it were. Then I discovered Personal Development and within 12…

Public Speaking Hand Gestures


Virginia Satir was a family therapist and a master of communication. These five subtle, yet incredibly powerful unspoken communication hand gestures, are a surprisingly impactful way to enhance your Public Speaking presentations. The following video will teach you how to inspire, challenge and emotionally control your audience with the simple addition of 5 basic hand…

HOW TO WRITE KILLER HEADLINES – THE START OF ALL GOOD MARKETING


Before you can market to anyone you MUST first grab their attention. Consider that people are already reaching for the bin (or the delete button on an email) the moment they have your marketing in their grasp. Flyers that get delivered in mailboxes right across the planet are moments from the recycle bin. Straight from…

THE 2015 SMALL BUSINESS FESTIVAL BY THE STATE GOVERNMENT OF VICTORIA, RED HOT PEPPER AND 7 STEP MARKETING


Hello Inspiring Business Owner, As a regular host for the yearly SBFV (Small Business Festival of Victoria), we are again hosting a great range of events across multiple Melbourne suburbs from the CBD to Monash and as far south as Frankston this year. As part of our mission to “Empower the Success Rate of Small…

MAKING MARKETING WORK – THE CTA OR CALL TO ACTION


If your marketing has no CTA, it’s not marketing.  At best it’s branding. A CTA or ‘Call To Action’ is a marketing term that describes the action of making a request. Even a headline is a CTA because it’s Call to Action is a request to the audience to read the article. There are easy…

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