Before you can market to anyone you MUST first grab their attention. Consider that people are already reaching for the bin (or the delete button on an email) the moment they have your marketing in their grasp. Flyers that get delivered in mailboxes right across the planet are moments from the recycle bin. Straight from…

Hello Inspiring Business Owner, As a regular host for the yearly SBFV (Small Business Festival of Victoria), we are again hosting a great range of events across multiple Melbourne suburbs from the CBD to Monash and as far south as Frankston this year. As part of our mission to “Empower the Success Rate of Small…

If your marketing has no CTA, it’s not marketing.  At best it’s branding. A CTA or ‘Call To Action’ is a marketing term that describes the action of making a request. Even a headline is a CTA because it’s Call to Action is a request to the audience to read the article. There are easy…

In a great move forward for small businesses and the environment, one of many benefits in the federal budget this 2015/16 financial year, is a single standardised 66 cent per km car claim amount. On the 12th of May 2015, the Australian 2015 / 2016 Federal Budget was announced. This new Federal Budget includes many…

Did you notice we’re already half way through the first month of 2015!  What does that mean for you the business owner? If you’re still in your planning phase, you definitely need help!!  So I’ve put together for you the first gift for the year… A yearly business planner. Hopefully you’ve got a detailed success strategy planned out…