BUSINESS BLOG

Business Hierarchy of Needs

Ross Pepper - Nov 2019

Wherever there is one or more humans, a hierarchy of needs is at play. It doesn’t matter if the entity is a single human, a business, a corporation, a school or even a social club, the hierarchy is essentially the same. At the base level is survival. For humans this…

Understanding Human Behaviour and Motivation

Ross Pepper - Sep 2019

The 8 Levels of Human Potential – Spiral Dynamics As a kid growing up I thought life was just dished up to us as it was and we had very little, or even no control over it at all. A sort of predetermined ‘Fate’ as it were. Then I discovered…

The New Model of Leadership

Ross Pepper - Jun 2019

Background Early in my coaching journey, I was taught about Clare Graves Spiral Dynamics model. At the time I only had a rudimentary understanding, but enough to be a powerful marketing tool, helping me understand the colours and language to use with each new client avatar. Over the following years…

What to do with a Problem Employee

Ross Pepper - May 2019

Do you have a ‘Problem Employee’ in your business or organisation? Every single business wants to be able to measure their financial returns against any and every investment they make. Including it’s employees. So what to do when you have a ‘problem employee’? The Cost of Doing Nothing Before we…

Public Speaking Hand Gestures

Ross Pepper - Apr 2019

Virginia Satir was a family therapist and a master of communication. These five subtle, yet incredibly powerful unspoken communication hand gestures, are a surprisingly impactful way to enhance your Public Speaking presentations. The following video will teach you how to inspire, challenge and emotionally control your audience with the simple…

HOW TO WRITE KILLER HEADLINES – THE START OF ALL GOOD MARKETING

Ross Pepper - Aug 2016

Before you can market to anyone you MUST first grab their attention. Consider that people are already reaching for the bin (or the delete button on an email) the moment they have your marketing in their grasp. Flyers that get delivered in mailboxes right across the planet are moments from…

THE 2015 SMALL BUSINESS FESTIVAL BY THE STATE GOVERNMENT OF VICTORIA, RED HOT PEPPER AND 7 STEP MARKETING

Ross Pepper - Aug 2015

Hello Inspiring Business Owner, As a regular host for the yearly SBFV (Small Business Festival of Victoria), we are again hosting a great range of events across multiple Melbourne suburbs from the CBD to Monash and as far south as Frankston this year. As part of our mission to “Empower…

MAKING MARKETING WORK – THE CTA OR CALL TO ACTION

Ross Pepper - Jun 2015

If your marketing has no CTA, it’s not marketing.  At best it’s branding. A CTA or ‘Call To Action’ is a marketing term that describes the action of making a request. Even a headline is a CTA because it’s Call to Action is a request to the audience to read…

IT’S OFFICIAL, SIZE DOESN’T MATTER!

Ross Pepper - May 2015

In a great move forward for small businesses and the environment, one of many benefits in the federal budget this 2015/16 financial year, is a single standardised 66 cent per km car claim amount. On the 12th of May 2015, the Australian 2015 / 2016 Federal Budget was announced. This…

HAPPY NEW YEAR AND YEARLY BUSINESS GOAL PLANNING SORTED

Ross Pepper - Mar 2015

Did you notice we’re already half way through the first month of 2015!  What does that mean for you the business owner? If you’re still in your planning phase, you definitely need help!!  So I’ve put together for you the first gift for the year… A yearly business planner. Hopefully you’ve got a…