If your marketing has no CTA, it’s not marketing.  At best it’s branding. A CTA or ‘Call To Action’ is a marketing term that describes the action of making a request. Even a headline is a CTA because it’s Call to Action is a request to the audience to read…

In a great move forward for small businesses and the environment, one of many benefits in the federal budget this 2015/16 financial year, is a single standardised 66 cent per km car claim amount. On the 12th of May 2015, the Australian 2015 / 2016 Federal Budget was announced. This…

Communication, Conflict Resolution and Couples Therapy Basics. 1. Honesty Without honesty improving communication is impossible.  From here all things can begin.  A foundation of honesty shows respect and a willingness to move forward.  It also feeds directly in to the points below and becomes the foundation for any relationship. 2….

Did you notice we’re already half way through the first month of 2015!  What does that mean for you the business owner? If you’re still in your planning phase, you definitely need help!!  So I’ve put together for you the first gift for the year… A yearly business planner. Hopefully you’ve got a…

Only by taking 100% responsibility for our results, can we be 100% successful. Responsibility is at the heart of success.  Success is the result of what you commit to at 100%, regardless of circumstance or situation.  An excuse is not a result, it is something less than 100% responsibility.  Know…

What do you think the Number 1 Cause of Success is?? Simple, it is… taking 100% responsibility! Some call it persistence, determination, or passion; but all those are the result of taking 100% responsibility.  If you don’t yet have the result you want, what are you going to do about that?  Nothing?  Then…

An interesting phenomenon is occurring in the small business world (and even the big business world some times), where we make it HARD for prospective clients to buy from us… and most of the time,we don’t even realise we’re doing it! Consider for a moment you ask your clients to…

Simple, it is… taking 100% responsibility! Some call it persistence, determination, or passion; but all those are the result of taking 100% responsibility.  If you don’t yet have the result you want, what are you going to do about that? Nothing? Then we both know the result you have right…

As 2014 quickly comes to a close and Xmas rapidly approaches, what goals are you going to set and how are you going to get them done, in the shortest 90 days of the year? For many businesses, Christmas time is their busiest time of year, with record sales and…

In this month’s Toastmasters magazine I read the quote of the month… “The human brain starts working the moment you are born and never stops until you stand up to speak in public.”  – Entertainer George Jessel What a great quote.  Such a true experience for so many first time speakers….