BUSINESS BLOG

HOW TO WRITE KILLER HEADLINES – THE START OF ALL GOOD MARKETING

Ross Pepper - Aug 2016

Before you can market to anyone you MUST first grab their attention. Consider that people are already reaching for the bin (or the delete button on an email) the moment they have your marketing in their grasp. Flyers that get delivered in mailboxes right across the planet are moments from...

THE 2015 SMALL BUSINESS FESTIVAL BY THE STATE GOVERNMENT OF VICTORIA, RED HOT PEPPER AND 7 STEP MARKETING

Ross Pepper - Aug 2015

Hello Inspiring Business Owner, As a regular host for the yearly SBFV (Small Business Festival of Victoria), we are again hosting a great range of events across multiple Melbourne suburbs from the CBD to Monash and as far south as Frankston this year. As part of our mission to “Empower...

MAKING MARKETING WORK – THE CTA OR CALL TO ACTION

Ross Pepper - Jun 2015

If your marketing has no CTA, it’s not marketing.  At best it’s branding. A CTA or ‘Call To Action’ is a marketing term that describes the action of making a request. Even a headline is a CTA because it’s Call to Action is a request to the audience to read...

IT’S OFFICIAL, SIZE DOESN’T MATTER!

Ross Pepper - May 2015

In a great move forward for small businesses and the environment, one of many benefits in the federal budget this 2015/16 financial year, is a single standardised 66 cent per km car claim amount. On the 12th of May 2015, the Australian 2015 / 2016 Federal Budget was announced. This...

HAPPY NEW YEAR AND YEARLY BUSINESS GOAL PLANNING SORTED

Ross Pepper - Mar 2015

Did you notice we’re already half way through the first month of 2015!  What does that mean for you the business owner? If you’re still in your planning phase, you definitely need help!!  So I’ve put together for you the first gift for the year… A yearly business planner. Hopefully you’ve got a...

DO YOU WANT TO BE A MILLIONAIRE OR A BILLIONAIRE? – RESPONSIBILITY

Ross Pepper - Mar 2015

Only by taking 100% responsibility for our results, can we be 100% successful. Responsibility is at the heart of success.  Success is the result of what you commit to at 100%, regardless of circumstance or situation.  An excuse is not a result, it is something less than 100% responsibility.  Know...

ARE YOU SCARING AWAY YOUR CUSTOMERS?

Ross Pepper - Feb 2015

An interesting phenomenon is occurring in the small business world (and even the big business world some times), where we make it HARD for prospective clients to buy from us… and most of the time,we don’t even realise we’re doing it! Consider for a moment you ask your clients to...

SETTING YOUR LAST 90 DAY GOALS IN 2014

Ross Pepper - Oct 2014

As 2014 quickly comes to a close and Xmas rapidly approaches, what goals are you going to set and how are you going to get them done, in the shortest 90 days of the year? For many businesses, Christmas time is their busiest time of year, with record sales and...